Social Media for the Health and Nutrition Industry

The health and nutrition business is constantly changing—keeping current with compliance issues, new products, new research, and new approaches to health and health concerns can be challenging. Your customers want to know what you are doing—and know it NOW. Social media is the perfect, near real-time way to communicate with your customers, be they consumers or other businesses in the industry.

But where to start? The rules of social media are different for you than for other industries. Depending on your business, you have to be aware of how to use product claims and testimonials, your guarantees and even new language around specialty diets. But the basic principles are the same: strategy before tactics, goals before tools, and message before copy.

Instructors and Topics

• Jay Baer Building the Strategy

  Caren Baginski Compliance

  Ivan Wasserman Compliance

• Rob Petersen ROI & Measurements

  Shashi Bellamkonda Small Business

  Margot Bloomstein Content

• Grant Johnson Time and Resource Management

  Andrew Bates Business Intelligence

  Debra Ellis Integration

• Jayme Soulati Customer Service

  Paul Gillin B2B Social Media Marketing

  Midori Connolly Building Year-Round Communities

• Jessica L. Levin Social Media for Face-to-Face Events

  Amanda Hite Driving Traffic

  Kevin Nichols Prospecting for Financial Advisors

• Jennifer MacLean Location Based Marketing

The Social Media Marketing Certificate Program for the Health and Nutrition Industry is designed for everyone in the industry, from the beginning to the end of the supply chain. In less time than you can imagine, you can learn the rules of social media—and how to apply them profitably.

Take your business and your career to the next level. Enroll in Penton’s Social Media Marketing Certificate Program now. It’s the fast-track online training course just for you. Upon completion of four core classes and two electives, you will earn a Certificate of Excellence in Social Media for the Health and Nutrition Industry. Learn more by clicking on “Introduction” on the right.