Drive More Enthusiastic Patrons to Your Restaurant Without Spending a Penny on Advertising
Today, social media is so important that your restaurant's future depends on how well you manage it. And managing it well can greatly encourage new and repeat customers and increase profits.
It’s no longer enough to post your menu online. Now you must engage your patrons and future customers where they live – in the world of social media.
Mastering social media helps you flatten the playing field against competitors. It’s a way to create loyal customers. It drives new visitors to your door. It lets you “hear” what people are saying about you – and reply in an effective way. And it can help you be found by people in your area who don’t already know your eatery.
There's a lot to know to manage social media effectively. Besides Facebook and Twitter, you have to track the review-oriented media, like Yelp, and respond appropriately. Then there is location marketing—reaching people via apps or text messages when they are in your neighborhood. And then there are daily deals, like those offered by Groupon and Living Social, that can drive people to your restaurant.
What real-world examples, advice, and lessons can you learn from operators who are building their businesses through social media? How to leverage social media “content” like online coupons, games, new menu items, getting patrons to “retweet” your messages?
It’s easier than you think. You’ll be adept in these and other important factors when you complete Penton Education Services’ Social Media for Restaurants Certificate Program.
You have up to one year to complete the course after purchasing it. Everything is on-demand. You take the course on your schedule.
- Take the four core sessions listed below or on the right side bar. You may watch them as many times as you wish. (Each core session is about one hour long).
- You pick two of the elective sessions listed below and on the right sidebar. You may watch them as many times as you wish. (Each elective session is about one hour long.)
- Each session culminates with an exam (each exam is about 20 minutes long) - this ensures your comprehension and you'll develop your social media skills in less time than you imagine.
- You will receive your certificate after successfully completing the six sessions and tests.
This online education certificate program is designed for restaurant operators and managers who want to stay on the cutting edge of their field.
Registrant Only Materials and Tools
As part of this Certificate program, you will become part of a community and you’ll benefit from a proven online learning environment, including checklists, how-to’s, models, templates, and more to use on an ongoing basis.
Don't wait! Enroll now.