What FDA and FTC Won't Let You Do on Social Media


As a member of the natural products industry, you already follow a slew of regulations to ensure your products are legal. But are you unknowingly committing a compliance error on social media? We'll help you stay on the government's good side by letting you know exactly what you can and can't do when it comes to Facebook, Twitter, LinkedIn and other networks. Takeaways:

  • General guidelines to help protect yourself legally
  • Review of recent regulatory actions against companies for their use of social media
  • How to talk about your science (safely!) on social media
  • What you can and can't do with testimonials
  • Best practices to help you make the most of your health claims

Caren Baginski
Senior Editor, Digital and Social Media
NewHope360

Caren is NewHope360's Senior Editor of Digital and Social Media and leader of the Social Media Task Force for New Hope Natural Media, where she directs a company-wide team responsible for 28 social network accounts. Previously, she was associate editor of Functional Ingredients magazine. Prior to joining New Hope Natural Media, she worked for the Medical Group Management Association as web content editor, where she spearheaded the company's brand new social media presence and award-winning blog. Before moving to Denver, she was the decorating editor and podcast host for HGTV.com, DIYNetwork.com and HGTVPro.com with Scripps Networks Interactive, Knoxville, Tenn. There, she pioneered HGTV's presence on Flickr and Twitter and rebranded the Design Happens blog.

 

Ivan Wasserman
Partner
Manatt, Phelps & Phillips, LLP.

Ivan is one of the premier attorneys focusing on the regulation of health and wellness products, including dietary supplements, foods and cosmetics.  His experience with advertising and labeling of these products, which are subject to overlapping jurisdiction of the FDA and FTC, helps companies develop creative approaches to meeting marketing objectives while staying within applicable regulatory frameworks.  He is a highly regarded author and is a frequent and engaging speaker at industry workshops and events. He been selected as one of the Best Lawyers in America from 2007-2012.

.



Enroll Now
Online Education:
Available When You Are
CERTIFICATE PROGRAM REQUIREMENTS
The Program consists of four core sessions and two electives. Each session culminates with a test.
  • Who Benefits from this Program?
  • Marketers
  • C-level Executives
  • Customer Service
  • Operations
  • Public Relations
  • Sales

This online education certificate program is designed for busy marketers who need to stay on the cutting edge of their field.