Traffic: How to Build it, Drive it and Measure it through Social Media


The goal of every restaurant is to build guest traffic to drive sales, profits and growth. Social media techniques and tools are now providing some of the most targeted ways for restaurants to launch marketing movements, engage customers and track the results - delivering that all-important return on investment metric. Whether building relationships and loyalty with customers, highlighting a menu item, price point, special promotion or daypart, some of the most successful restaurant brands are using social media to drive those efforts.

In this session, restaurant operators and brand marketers will learn:

  • How to develop a targeted campaign/movement: What tools do I use; what results do I measure?
  • Developing the right content for your brand and your campaign
  • Selling to the C-Suite: Once ready, how social media managers can make social media a priority in the organization
  • Integrating marketing efforts - social media, digital, traditional - around the campaign/movement
  • Finding the ROI: So many tools, so many platforms, what do I use, when do I use it

AMANDA HITE
CEO, Founder & Change Agent
BTC Revolutions, Inc.

Amanda is the CEO, Founder & Change Agent of BTC Revolutions, Inc. From the beginning of her 15 years in the hospitality industry, Amanda quickly rose through the leadership ranks to lead Talent and Development for a corporation consisting of over 7,600 employees. Through her numerous accomplishments in that role, she became recognized as an innovator in the industry. In 2008, Amanda founded Talent Revolution, Inc. a talent consulting agency and in 2012 Co-founded Be The Change (BTC) Revolutions a digital agency that is building communities and igniting movements online.

As a social media strategist, Amanda has leveraged her extensive experience in the corporate America and the restaurant industry to successfully execute the marketing and communications efforts of many the industries best regionally-based restaurant chains, national brands, and international organizations. Her ability to teach, train and develop a team strategy for social media movements is second to none, as evidenced by the recognition her clients receive from various media outlets, including the New York Times. Recently, her work as a member Share Our Strengths “Dine Out For No Kid Hungry” team led to record-breaking numbers by utilizing the power and community of social media.



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Online Education:
Available When You Are
CERTIFICATE PROGRAM REQUIREMENTS
The Program consists of four core sessions and two electives. Each session culminates with a test.
  • Who Benefits from this Program?
  • Marketers
  • C-level Executives
  • Customer Service
  • Operations
  • Public Relations
  • Sales

This online education certificate program is designed for busy marketers who need to stay on the cutting edge of their field.