Top Strategies and Trends to Enhance Customer Relationships through Social Media

The restaurant world today is relying more and more on social and mobile technology. Consumer loyalty is influenced by relevant and engaging social content and enterprises are increasingly leveraging social platforms to drive the buying decision making process. Vitrue has numerous clients that use social media to enhance customer relationships through social. This session will discuss and address the top social trends that the restaurant industry faces, including how restaurants can coordinate their marketing efforts to enhance the shopping experience via social media.

 Participants will learn best practices and innovative ways in which top restaurant brands are:

• Assisting customers online via social media, including geo-location
• Accessing real-time data to drive buyer decisions
• Addressing the social and mobile point-of-sale (line busting)
• Creating a unique shopping experience for customers

Jennifer MacLean
Social Consulting Practice Manager
Oracle

Jennifer spent nearly 10 years in brand management developing products and marketing programs for iconic American brands; Hanes, V8, Timex, and Purina. Currently, Jennifer is a Social Consulting Practice Manager for Oracle. Her focus is providing thought leadership and guidance for brands as they build their social foundation and ongoing strategic support to help them fully achieve their social goals and objectives. Prior to Oracle acquisition, Jennifer was the Strategic Development Director at Vitrue, the global leader and innovator of social enterprise software.