Using Social Media to Create Brand Champions for Specialty Diets

Are you missing the mark on engaging the most passionate and dedicated natural consumers on social media? Consumers who seek organic/non-GMO, vegan, gluten-free, paleo, allergy-free foods and more, look to you for their good food solutions and can become your greatest brand champions--if you know how to charm them. Drawing from industry case studies, we'll discuss how you can maintain and multiply your brand's social media influence specialty diet communities through:

• The one thing you can do right now to dramatically transform your social engagement
• Where to find key influencers in your special diet niche
• How to respond to complaints/concerns from specialty diet consumers
• How brands such as Brad's Raw Foods and So Delicious Dairy Free have gained a loyal social media following that translates into sales
• Bonus: Why you don't need a big budget (or a lot of followers) to effect healthy change in the food system

Caren Baginski
Senior Editor, Digital and Social Media
NewHope360

Caren is NewHope360's Senior Editor of Digital and Social Media and leader of the Social Media Task Force for New Hope Natural Media, where she directs a company-wide team responsible for 28 social network accounts. Previously, she was associate editor of Functional Ingredients magazine. Prior to joining New Hope Natural Media, she worked for the Medical Group Management Association as web content editor, where she spearheaded the company's brand new social media presence and award-winning blog. Before moving to Denver, she was the decorating editor and podcast host for HGTV.com, DIYNetwork.com and HGTVPro.com with Scripps Networks Interactive, Knoxville, Tenn. There, she pioneered HGTV's presence on Flickr and Twitter and rebranded the Design Happens blog.