Social Media Road Map for Small Business

Social media, like no other marketing channel, can flatten the playing field for small- to mid-size businesses who compete against the big boys.  More and more small- to mid-size businesses are using social media tools to cost-effectively build their brands and grow their bottom lines.  But there are nuances for effectively deploying social media that apply to smaller businesses.  This important training module will detail how to use social media for small business to increase your visibility and voice, to ultimately grow your sales

You will learn:

• How to set goals that make sense for your business and start taking steps to achieve them
• How to evaluate economical ways to reach your target audience
• How to determine the time investment you can afford
• Design tactics that will truly let you interact with your customers and prospects

SHASHI BELLAMKONDA
Social Media Swami
Network Solutions

Shashi currently oversees all social media activities at Network Solutions, a firm that helps small businesses start and market their businesses on the Web. In this role, he has compiled an impressive record of achievements that includes transforming the company’s Web presence, creating and executing a comprehensive social media strategy and brand presence, orchestrating a Super Bowl viral video campaign and dramatically increasing coverage in national media.  He also is an adjunct professor at Georgetown University and serves as a member of the Marketing Advisory Board of SCORE and Advisory board member for the Capitol Communicator, a Washington, DC-based online magazine for PR and Communicators.