Social Media Measurement and ROI: "Show Me The Money"

“How do I measure social media ROI?” is the #1 question people ask to understand how social media builds businesses and brands, according to Social Media Examiner. Do Friends, Followers, Likes and Re-Tweet equate to sales and profitability? This social media ROI training session will:

• Identify the measurements, tracking and analytic tools (many widely available for everyone on “open source” platforms) to prove social media ROI for your business.
• Discuss best practices and case studies for B2B.
• Have team-based exercises to determine the Key Performance Indicators (KPIs) that are right for your business. This gives your business an actionable scorecard to keep your strategy on track.
• Give you an understanding of the principles plus the work plan to measure and prove ROI of social media for your brand.

ROB PETERSEN,
President, BarnRaisers

Rob is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing.  Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi.  He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations.  Rob is on the faculty of Rutgers University and teaches MBA courses in Digital Marketing and Social Media Measurements and ROI.