Social Media Measurement and ROI: "Show Me The Money"
“How do I measure social media ROI?” is the #1 question people ask to understand how social media builds businesses and brands, according to Social Media Examiner. Do Friends, Followers, Likes and Re-Tweet equate to sales and profitability? This social media ROI training session will:
- Identify the measurements, tracking and analytic tools (many widely available for everyone on “open source” platforms) to prove social media ROI for your business.
- Discuss best practices and case studies for B2B.
- Have team-based exercises to determine the Key Performance Indicators (KPIs) that are right for your business. This gives your business an actionable scorecard to keep your strategy on track.
- Give you an understanding of the principles plus the work plan to measure and prove ROI of social media for your brand.