Integrating Social Media into your Marketing Mix

Social media is most effective when combined with your other marketing channels.  The key to success is to effectively use social media to enhance the channels already in place.  This social media integration training session deepens and broadens your knowledge on:

• How to engage customers across all channels
• The secrets that lead to well-integrated multi-channel campaigns
• Social Media tactics for improving leads and conversions, and increasing your bottom line
• How to target customers by using social media in conjunction with the marketing channels they use to interact with your company

DEBRA ELLIS
President
Wilson & Ellis Consulting

Debra is a speaker, consultant, and author of the integrated marketing guide, Social Media 4 Direct Marketers (http://sm4dm.com). She is the founder of Wilson & Ellis Consulting (http://wilsonellisconsulting.com), a boutique firm specializing in integrated marketing, customer care, and growth strategies.