How to Optimize Websites and Landing Pages for Effective Engagement and Conversion

A website is a critical channel of communication between a B2B organization and its prospects and customers. This class will teach you best practices and proven ways to optimize a website and create landing pages that effectively attract, engage and convert visitors to leads and customers.

You will learn:

• Key elements of a website to capture leads and provide a great user experience
• Creating web forms that convert through use of impactful calls to action
• Optimizing website for search
• Using analytics to track website goals and visitor actions
• Creating, tracking and testing landing pages for highest conversion rates
• Choosing a content management system to create and manage web and landing pages

ANNA BARCELOS
Director of Client Solutions
ten24 Web Solutions

Anna is the Director of Client Solutions at ten24 Web Solutions, a MA-based single source provider of digital strategy, development and design that works with mid to large-sized clients to achieve the best results from their online initiatives. She has 18 years of integrated marketing communications experience spanning traditional, digital and social media. Anna has spent the last 10 years in online marketing helping B2B organizations integrate digital channels (web, search, email and social media) for prospect/customer engagement and lead generation. You can reach Anna on Twitter, LinkedIn , Google+ and email.