Getting Started: Identify and Manage Your Resources to Start and Grow Your Social Media Program Profitably

You have a lot of questions and this social media management training session will help you answer them. We'll explore the best ways to successfully launch, grow and maintain your social media platforms. You'll discover how to integrate your social media into your other marketing and company-wide activities, determine what resources (time and money) you need and how to intelligently add this powerful tool to your marketing mix. In this fast-paced, online training session, you'll discover:

• How to establish the business case for your social media programs(s) and get real buy-in from the C-suite on down
• How to determine where social media integrates with other functions like customer service, marketing, PR, and product development in order ensure results and an increased spend (investment)
• The successes a social media manager can achieve with a shoe-string budget
• How to demonstrate that your social media campaigns are working
• How to be great at social media management
• How to make you the company hero when it comes to all things Social (Social Media Related, that is.)

GRANT JOHNSON
President, Ambassador of Fun
Johnson Direct

Grant is an internationally recognized speaker, creative director, thought leader, author, teacher, measurable marketing strategist and copywriter who employs multi/cross-channel strategies to drive real-world, quantifiable ROMI.