Gain Critical Business Intelligence with Online Monitoring
Online and Social Media monitoring, otherwise known as eListening, is essential for competing effectively online. It’s a research methodology that provides invaluable intelligence on what your customers are saying about your company, on your competition’s digital and social media activities, and on emerging trends in your industry. That’s why eListening is an essential first step for developing your social media strategy and goals. After completing this extensive social media analysis training session, you'll know:
- The many ways online business intelligence can provide value across your organization
- How to measure and track your brand, competition, industry, influencers, and audiences
- What tools and resources are available for online monitoring
Plus you’ll learn from case studies how business intelligence changed the way Amazon, DuPont, Waffle House and Chevron do business.