Gain Critical Business Intelligence with Online Monitoring

Online and Social Media monitoring, otherwise known as eListening, is essential for competing effectively online. It’s a research methodology that provides invaluable intelligence on what your customers are saying about your company, on your competition’s digital and social media activities, and on emerging trends in your industry. That’s why eListening is an essential first step for developing your social media strategy and goals. After completing this extensive social media analysis training session, you'll know:

• The many ways online business intelligence can provide value across your organization
• How to measure and track your brand, competition, industry, influencers, and audiences
• What tools and resources are available for online monitoring

Plus you’ll learn from case studies how business intelligence changed the way Amazon, DuPont, Waffle House and Chevron do business.

ANDREW BATES
Director, Social Media
Penton Marketing Services

Andrew is a strategic interactive marketing programs and technology subject matter expert with over a dozen years of management, internet technology and consulting experience. He has provided custom online marketing and social media programs for organizations that include Chevron, the American Cancer Society, Rosetta Stone and Ogilvy. Andrew serves as the Director of Social Media for Penton Marketing Services where he continues to evolve social media offerings while developing tactical strategies for internal and client-specific new media programs. For the last 8 years, Andrew has been an avid member of the Northern Virginia Technology Council (NVTC.org) serving as a founding member of both the Tech Innovations and Social Media Committees.