Why Before How: Create a Social Media Strategy in 8 Steps

As you anticipate integrating social media into your current marketing initiatives, be careful to start at the beginning, not the end.  Don’t make the mistake of worrying about what tools you’ll need to implement social media. Instead, to be successful you must first create a sustainable social media strategy that will achieve your company’s goals, no matter what specific tools you’ll eventually use to implement it. 

In this comprehensive course on social media strategy planning, led by a leading social media expert, you'll learn:

• What’s driving the rise of social media
• The 8-step process for creating an unbeatable social media strategic plan
• How to match your audience demographics to standard classifications of social media behaviors (known as Social Technographics)
• How to find your company‘s “sweet spot” – the unique quality that transcends features and benefits
• How to select which social media venues (i.e., Facebook, LinkedIn, Twitter, etc.) where your company should concentrate its efforts
• Ideas for legitimate social media success metrics you can track today

JAY BAER
President, Convince & Convert
Co-author, The NOW Revolution

Jay is a hype-free, tequila-loving social media strategist, speaker, and author. He’s consulted with more than 700 companies on digital marketing since 1994, including Nike, Sony, Caterpillar, California Travel and Tourism Commission, Billabong and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his blog Convince and Convert is ranked as the world’s #1 content marketing blog. He’s co-author of The NOW Revolution, a leading book on social business.