Getting Started: Identify and Manage Your Resources to Start and Grow Your Social Media Program Profitably
You have a lot of questions and this social media management training session will help you answer them. We'll explore the best ways to successfully launch, grow and maintain your social media platforms. You'll discover how to integrate your social media into your other marketing and company-wide activities, determine what resources (time and money) you need and how to intelligently add this powerful tool to your marketing mix. In this fast-paced, online training session, you'll discover:
- How to establish the business case for your social media programs(s) and get real buy-in from the C-suite on down
- How to determine where social media integrates with other functions like customer service, marketing, PR, and product development in order ensure results and an increased spend (investment)
- The successes a social media manager can achieve with a shoe-string budget
- How to demonstrate that your social media campaigns are working
- How to be great at social media management
- How to make you the company hero when it comes to all things Social (Social Media Related, that is.)
Social Media Measurement and ROI: "Show Me The Money"
“How do I measure social media ROI?” is the #1 question people ask to understand how social media builds businesses and brands, according to Social Media Examiner. Do Friends, Followers, Likes and Re-Tweet equate to sales and profitability? This social media ROI training session will:
- Identify the measurements, tracking and analytic tools (many widely available for everyone on “open source” platforms) to prove social media ROI for your business.
- Discuss best practices and case studies for B2B.
- Have team-based exercises to determine the Key Performance Indicators (KPIs) that are right for your business. This gives your business an actionable scorecard to keep your strategy on track.
- Give you an understanding of the principles plus the work plan to measure and prove ROI of social media for your brand.
Content Strategy, The Foundation to Social Media Strategy
Before you can create or curate social media content, and even before you choose the right channels for your brand and audience, take a step back. In the words of Disney’s Prateek Sarkar, “content is story-and content strategy is storytelling.” We’ll discuss what you need to know about content strategy to tell a good story amid budget and time constraints. Create and maintain a cohesive and consistent multi-channel experience - the core to effective social media. Gain five key social media takeaways:
- Uncover the process and key components of brand-driven content strategy
- Discover why designers, project managers, and others in a social media team demand content strategy
- Learn how and why to establish a message architecture before you do anything else
- Explore content auditing to understand the content you have and identify the content you need
- Learn how creation and curation can complement your efforts
Get a sneak peek of this session! Click here for a 5 minute clip on Message Architecture.
Why Before How: Create a Social Media Strategy in 8 Steps
As you anticipate integrating social media into your current marketing initiatives, be careful to start at the beginning, not the end. Don’t make the mistake of worrying about what tools you’ll need to implement social media. Instead, to be successful you must first create a sustainable social media strategy that will achieve your company’s goals, no matter what specific tools you’ll eventually use to implement it.
In this comprehensive course on social media strategy planning, led by a leading social media expert, you'll learn:
- What’s driving the rise of social media
- The 8-step process for creating an unbeatable social media strategic plan
- How to match your audience demographics to standard classifications of social media behaviors (known as Social Technographics)
- How to find your company‘s “sweet spot” – the unique quality that transcends features and benefits
- How to select which social media venues (i.e., Facebook, LinkedIn, Twitter, etc.) where your company should concentrate its efforts
- Ideas for legitimate social media success metrics you can track today
Social Media Road Map for Small Business
Social media, like no other marketing channel, can flatten the playing field for small- to mid-size businesses who compete against the big boys. More and more small- to mid-size businesses are using social media tools to cost-effectively build their brands and grow their bottom lines. But there are nuances for effectively deploying social media that apply to smaller businesses. This important training module will detail how to use social media for small business to increase your visibility and voice, to ultimately grow your sales
You will learn:
- How to set goals that make sense for your business and start taking steps to achieve them
- How to evaluate economical ways to reach your target audience
- How to determine the time investment you can afford
- Design tactics that will truly let you interact with your customers and prospects
Gain Critical Business Intelligence with Online Monitoring
Online and Social Media monitoring, otherwise known as eListening, is essential for competing effectively online. It’s a research methodology that provides invaluable intelligence on what your customers are saying about your company, on your competition’s digital and social media activities, and on emerging trends in your industry. That’s why eListening is an essential first step for developing your social media strategy and goals. After completing this extensive social media analysis training session, you'll know:
- The many ways online business intelligence can provide value across your organization
- How to measure and track your brand, competition, industry, influencers, and audiences
- What tools and resources are available for online monitoring
Plus you’ll learn from case studies how business intelligence changed the way Amazon, DuPont, Waffle House and Chevron do business.
Integrating Social Media into your Marketing Mix
Social media is most effective when combined with your other marketing channels. The key to success is to effectively use social media to enhance the channels already in place. This social media integration training session deepens and broadens your knowledge on:
- How to engage customers across all channels
- The secrets that lead to well-integrated multi-channel campaigns
- Social Media tactics for improving leads and conversions, and increasing your bottom line
- How to target customers by using social media in conjunction with the marketing channels they use to interact with your company
Business-to-Business Social Media Marketing - Really!
Across the corporate landscape, businesses ranging from banks to high-tech firms to plumbing supplies are successfully applying social media tools to connect with customers, channel partners and suppliers. And as they grow more confident with the tools, they're experimenting with sophisticated applications like social networks and customer co-creation.
Many B2B companies today have dozens of employees connecting with their markets through blogs, podcasts, Twitter and video. Some companies have thousands. These initiatives don't get the publicity of flashier consumer campaigns, but they deliver results in the form of reduced costs, improved lead quality, repeat business and enhance customer and partner relations.
In this online training session, you’ll learn:
- How to choose platforms for B2B social media marketing
- Tips for selling the program to internal stakeholders
- Organizing for social marketing success
- How to integrate multiple platforms to multiply message reach
- ROI and metrics for B2B social media
How To Create Savvy Customer Service Teams In The New (Social Media) Normal
Don't ignore the inside of your company as people on the outside look in. What does this mean? It's no secret that customer service is your frontline. They are the inside connection to your customers and prospects - and their interaction strongly influences your brand's reputation. When you consider customer service and frontline sales teams as part of the integrated marketing mix, then your brand becomes empowered with these product champions and grassroots ambassadors.
Customer service must:
- Understand social media and the channels on which consumers/customers engage
- Have solid knowledge about which channel influences customer loyalty and brand reputation
- Be able to interact with savvy social media customers with a level of insight
- Navigate the company's website, lead the conversation and feel the customer experience with every inquiry
- Mitigate customer concerns with a responsive approach and follow through
This session sets the stage for engaging customer service teams at a higher level in the marketing organization. It provides tips and thinking for frontline interactions by sales and customer service so your company looks savvy from the inside out.
This online session covers many of the following, and more:
- How to engage customer service teams in the social media normal
- Glimpse at each social media channel where customers are interacting
- Training tips for customer service teams to communicate with savvy consumers
- Empowering customer service to be the eyes and ears for the company
- Exploration of listening tools, content for training and creating influential teams
What FDA and FTC Won't Let You Do on Social Media
As a member of the natural products industry, you already follow a slew of regulations to ensure your products are legal. But are you unknowingly committing a compliance error on social media? We'll help you stay on the government's good side by letting you know exactly what you can and can't do when it comes to Facebook, Twitter, LinkedIn and other networks. Takeaways:
- General guidelines to help protect yourself legally
- Review of recent regulatory actions against companies for their use of social media
- How to talk about your science (safely!) on social media
- What you can and can't do with testimonials
- Best practices to help you make the most of your health claims
Using Social Media to Create Brand Champions for Specialty Diets
Are you missing the mark on engaging the most passionate and dedicated natural consumers on social media? Consumers who seek organic/non-GMO, vegan, gluten-free, paleo, allergy-free foods and more, look to you for their good food solutions and can become your greatest brand champions--if you know how to charm them. Drawing from industry case studies, we'll discuss how you can maintain and multiply your brand's social media influence specialty diet communities through:
- The one thing you can do right now to dramatically transform your social engagement
- Where to find key influencers in your special diet niche
- How to respond to complaints/concerns from specialty diet consumers
- How brands such as Brad's Raw Foods and So Delicious Dairy Free have gained a loyal social media following that translates into sales
- Bonus: Why you don't need a big budget (or a lot of followers) to effect healthy change in the food system
Top Strategies and Trends to Enhance Customer Relationships through Social Media
The restaurant world today is relying more and more on social and mobile technology. Consumer loyalty is influenced by relevant and engaging social content and enterprises are increasingly leveraging social platforms to drive the buying decision making process. Vitrue has numerous clients that use social media to enhance customer relationships through social. This session will discuss and address the top social trends that the restaurant industry faces, including how restaurants can coordinate their marketing efforts to enhance the shopping experience via social media.
Participants will learn best practices and innovative ways in which top restaurant brands are:
- Assisting customers online via social media, including geo-location
- Accessing real-time data to drive buyer decisions
- Addressing the social and mobile point-of-sale (line busting)
- Creating a unique shopping experience for customers
Social Media for Events: Engaging Participants Before, During and After
What is the reality of integrating social media into your event? How do you keep your community engaged before, during and after events? These questions will be explored through case studies that demonstrate how to:
- Engage different audiences including attendees, exhibitors, speakers, and show management
- Build contests, communities and communication
- Extend conversations and brand loyalty long after an event has ended.
Social Media for Events: Tools and Tactics for Integration
Social media can play an integral part of an event from promotion, to enhancing a community that sustains itself long after the event has ended. Because of the live nature of events, social media activity requires special planning and execution. In this session, Midori Connolly and Jessica Levin will discuss:
- Creating a strategy
- Selecting social media platforms
- Staffing and monitoring online conversations
- Capturing content that can be used to continue the conversation
Social Media Prospecting for Financial Advisors
By combining The Oechsli Institute’s research on affluent investors with social media you will learn how to acquire more affluent clients in this increasingly digital world. This session offers tactical advice on using social media to bring in business. We’re going to show you the right way to get face-to-face with affluent prospects using these tools.
You will learn how to…
- Develop a profile that mirrors your real world brand and resonates with affluent investors
- Tactically get face-to-face with prospects you connect with online
- Network like never before with LinkedIn
- Build online groups to attract prospects
- Monitor turnover and track local businesses
- Avoid some of the biggest social media faux pas
- Position yourself as a resource online
- Build deeper, more meaningful relationships with your clients, prospects, and COIs.