Social Media for Meeting and Event Professionals
Think about it—people come to your events to learn and to network. Social media can help attendees discuss what they are learning and help them connect before, during, and after the meeting.
Instructors and Topics
The biggest mistake you can make, though, is to jump in without building your strategy, understanding the time and resources to execute your strategy, and carefully planning your message.
So before you do anything, take Penton’s Social Media Certificate Program for Meeting and Event Professionals. This social media certificate course will show you all the basics, and give you specific guidance on how meeting and event professionals can use social media for face-to-face events and to build year-round communities. See the sessions available at right.
No matter what type of meeting or event you work on—corporate, educational, association, trade shows or special events—this certificate program is for you. The program can help you with specific social media strategies and tactics that will enable you to engage attendees with your brand on site and long after the show doors have closed. Upon completion of four core classes and two electives, you will earn a Certificate of Excellence in Social Media for Meeting and Event Professionals. Learn more by clicking on “Introduction” on the right.