Social Media for Meeting and Event Professionals

Social media is much more than a way to market your meetings and events--its interactivity makes it a perfect complement to face-to-face and even virtual meetings.

Think about it—people come to your events to learn and to network. Social media can help attendees discuss what they are learning and help them connect before, during, and after the meeting.

Instructors and Topics

• Jay Baer Building the Strategy

  Margot Bloomstein Content

  Shashi Bellamkonda Small Business

• Rob Petersen ROI & Measurements

  Grant Johnson Time and Resource Management

  Andrew Bates Business Intelligence

• Debra Ellis Integration

  Jayme Soulati Customer Service

  Paul Gillin B2B Social Media Marketing

• Ivan Wasserman Compliance

  Caren Baginski Specialty Diets Communities

  Midori Connolly Building Year-Round Communities

• Jessica L. Levin Social Media for Face-to-Face Events

  Amanda Hite Driving Traffic

  Kevin Nichols Prospecting for Financial Advisors

• Jennifer MacLean Location Based Marketing

The biggest mistake you can make, though, is to jump in without building your strategy, understanding the time and resources to execute your strategy, and carefully planning your message.

So before you do anything, take Penton’s Social Media Certificate Program for Meeting and Event Professionals. This social media certificate course will show you all the basics, and give you specific guidance on how meeting and event professionals can use social media for face-to-face events and to build year-round communities. See the sessions available at right.

No matter what type of meeting or event you work on—corporate, educational, association, trade shows or special events—this certificate program is for you. The program can help you with specific social media strategies and tactics that will enable you to engage attendees with your brand on site and long after the show doors have closed. Upon completion of four core classes and two electives, you will earn a Certificate of Excellence in Social Media for Meeting and Event Professionals. Learn more by clicking on “Introduction” on the right.