Marketing

Quickly Harness the Power of Social Media to Grow Your Business.

In less time than you imagine, you can learn the strategies, tactics, and metrics you need to outflank your competitors.

What you need is a good mentor. One that knows the ropes on everything from the basics to proven strategies and tactics, ROI measurement, best practices and more.

This Social Media Certification Program is that mentor and your chance to earn a certificate of excellence (independent verification of your investment to improve your skill set) and raise your companies’ performance in social media.

Learn more by reading the Introduction to your right.

Instructors and Topics

• Rob Petersen ROI & Measurements

  Shashi Bellamkonda Small Business

  Margot Bloomstein Content

• Grant Johnson Time and Resource Management

  Andrew Bates Business Intelligence

  Debra Ellis Integration

• Jayme Soulati Customer Service

  Paul Gillin B2B Social Media Marketing

  Ivan Wasserman Compliance

• Caren Baginski Specialty Diets Communities

  Midori Connolly Building Year-Round Communities

  Jessica L. Levin Social Media for Face-to-Face Events

• Amanda Hite Driving Traffic

  Kevin Nichols Prospecting for Financial Advisors

  Jennifer MacLean Location Based Marketing

• Jay Baer Building the Strategy

Today social media is so important that your company’s brand image depends on how well you manage it. And managing it well can quickly earn you recognition from your company’s top executives and from marketing peers.

The rules of social media are different from the marketing rules you were taught – that’s why you have to learn them, and learn them quickly.

Instead of fighting for attention in the mass market, social media is about engaging your audience. What are the techniques for driving engagement? How can you integrate social media with your other marketing initiatives? Which channels should you use for specific goals?

You’ll be adept in these and other important factors when you complete Penton Education Services’ Social Media Certificate Program.

This Social Media Certificate Program is an essential building block for your future. Find out more now.