Library - Tracking



5 Ways to Test B-to-B Offers
Detailed Matchbacks Offer Stronger B-to-B Purchase Data
Hoover's Connects WIth IT for Better B-to-B Sales
Using Marketing Analytics to Accurately Microtarget B2B leads
Tracking B-to-B Behavior to Learn How to Approach a Lead
High-performance
certificate courses
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SmMarketing
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LeadGeneration
B2B Course
Certificate program
Penton Education Services' Certificate Programs are the strategic and tactical road map you need

The Program consists of four core courses and two electives. Each course culminates with a test.
  • Professionals Who will Benefit from penton online certificate programs include:
  • Executives
  • Business Owners
  • Marketing Executives
  • Sales Executives
  • Corporate Communications
  • Business Development
  • Public Relations