B2B Lead Generation Certificate Programs

Generate and nurture more high-value leads to increase sales, profits, and marketing ROI.

In the past, when buyers had a need, they approached sales teams, who were their major sources of information.

Today, buyers can find the information they seek on the web and through social media. This represents a fundamental shift in power away from the marketer to the buyer.

As a result, marketers must now use more sophisticated strategies and tactics for finding strong prospects, eliminating weak ones, and nurturing prospects until they are ready to buy.

Penton Education Services Certificate Program in Lead Generation is the blueprint you need to prime prospects for sales, and enhance your personal reputation when you do.

Learn from Experts

Your teachers are professionals on the cutting edge of lead generation. From personal, hands-on experience, they know the do’s and don’ts, what works and what doesn’t, and the savvy insider tips only lead generation professionals can know.

Customized for your Market

Each Program consists of four required courses that give you a sound footing in Lead Generation strategy and tactics, and your choice of two elective courses that introduce Best Practices that work for your specific market. This arms you with a strategic and tactical road map you can put to work immediately to generate more and better leads.

Online Tests Guarantee Comprehension

Each course concludes with an online test. Reviewing course content, then being tested on it, demonstrates your mastery of the material. Passing each test makes you more effective on the job, and will quickly enhance your professional status.

Certificate of Completion

When you have passed the tests, you will earn a Certificate of Excellence in Lead Generation in your market – an independent verification of your professional lead generation skill set.

Study at your own pace – anytime, anywhere – and get up to speed in Lead Generation faster than you imagine. Learn more by going to your specific vertical now.